"The best part is she often has happy hours where you can get her things at fabulous discounts and sip some tasty beverages while you shop!  I've heard she also offers beer for the guys that are dragged in here but I haven't tested it out for myself."

Happy hours in a jewelry store? You really have to be creative enough to come up with an idea like this. Happy hour is obviously a way for your customers to come over and relax after a long day at work. Shopping can be more fun doing this! Just make sure if you are serving alcoholic beverages, that you remind your customers that they should have a designated driver when they go home.