"PASSION! Every time I hear that word I think of this adorable lady. I can't believe I haven't yelped her yet! She is my favorite part about yelp elite events! After every event I check the website, admittedly pretty obsessively, until her photos are up."

You know it's passion when someone enjoys what she's doing and has been doing it for so long without getting bored of it. You know it's passion when someone tries to quit something that she loves to do, but comes back over and over to do it again. Many a great memory has been preserved because of a passionate photographer. Show your customers how much you love your job that it doesn't feel like a job to you. And I said "show", not "tell"!