The relationship between a small company and their customers is a tricky one. While not as intense as that with family members, surprisingly enough, long term business relationship have similar risks for both parties as any other "friendship".

The situation between you and a customer can be damaged by broken promises, business betrayals and lying or giving false impressions.

These "relationship killers" can result in you missing out on opportunities, sales or even becoming involved in a costly legal action.

Of course not every business relationship goes bad or ends in a lawsuit. Many small businesses have maintained amicable and profitable relationships with their customers for decades.
So how can you avoid making these disastrous mistakes in your relationships with your customers?