Shoppers are ever more vigilant when making online payments. With instances of fraud widely publicised, it is crucial that your e-commerce website looks as safe and secure as possible. Otherwise you could lose sales.

Here are some essential steps you should take to ensure that visitors to your online shop feel confident about shopping there.

1. Logos and Security Information - Make sure that these are prominently displayed on your website and that there is an easy access to the Security and Terms and Conditions pages.

2. Choose your payment service provider carefully - Check that your payments processor has a good reputation and has been Verified by Visa and MasterCard SecureCode. You should also display your provider's logo as well as the logos of relevant card schemes which they are part of. These are one of the main things customers look for when deciding whether to buy from a given online store or not.

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