You can think of it as an exciting challenge in which your web design agency holds an advantage over the competition. Or you can obsess over the fact that the world of mobile web design is evolving at breakneck speed.

A fact some find personally unsettling.

Either way, mobi websites aren't your father's Internet. According to Charles Wiseman with Eyetact, the Miami digital media agency and advisor to some of the region's leading companies, "Content is still king, but the much altered new environment of varied user screens decrees that commercial websites need adapt to new realities. Adaptation begins with acceptance that the mobile web is indeed mobile-and that devices within it are increasingly varied."

In other words, don't overlook what's glaringly obvious on the street.

Online journal mobiThinking, in a recent article named "A Three Step Guide to Usability on the Mobile Web," lays out some basics in approaching mobile web design.

For instance, as the mobile web is used by people almost constantly in motion-its content and services must reflect this reality in order to have value. Concise information and interaction wins; lengthy dissertations or impossibly complex webpage navigation features do not.

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