There are many search engines (SEs) that sell listings to businesses and these listings usually appear in the top few results. Contrary to what many people may believe, searchers have no need to fear these paid listings since the revenue generated from paid listings ensures that unpaid listings appear in search results. Listed below are a few facts about search engine advertising that will help you understand how search engine marketing works.

Paid Placement Listings

Popular SEs usually offer a paid placement listing through which businesses that advertise are guaranteed a high-ranking. This listing is usually in relation to the selected keywords and these paid listings are highlighted to attract attention of searchers. The exact position of paid listings varies based on a few factors but as a general rule, paid placements appear above the editorial listings. Some search engine advertising listings that are paid for may appear in the side of the editorial content and these listings are commonly known as sidebar

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