1. Stick with easy navigation. Large font, big buttons and short sentences can make your mobile site easier to navigate. Forcing visitors to work hard to view info will likely cause them to give up, and move on. A major advantage of mobile sites is that they’re formatted to mobile devices, so everything is larger, but limited to a specific width so users won’t have to scroll to find their way through your site.
Hint: Check out your mobile site on an actual mobile device…if you find it difficult to navigate, imagine how visitors will feel!
2. Make it useful. A customer is probably accessing your business’s site from a mobile device because he or she wants to get in touch with you…what he or she doesn’t want to do is scroll through a number of pages before finding out how to reach you.
Hint: Keep the info your visitors are looking for on the home page, and make sure it’s easy to read and click; try adding a prominent “Contact Us” button.
3. Keep it simple. Remember, on a mobile device, viewers are likely interested in quickly learning about your products, finding directions and/or getting in touch with you. While you want your site to be informative, too much info will give your visitors more pages to sift through before they get to their desired destination.
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