Drew Eric Whitman's second secret of Ad Agency success in Cashvertising is: Bombard your readers with benefits. Probably the most successful of all the secrets, because if your potential buyers don't know what's in it for them, then they would never drop a single penny in your pocket.

Campaigner can help you with this strategy when it comes to email marketing. Hands down even without surveys, if you ask someone whether they would buy a product or service delivered via email, I'll make a conviction that they will only if it will do something for them. Hence, you send emails of products or services that highlight the BENEFITS for them.

Note that benefits aren't the same as features. The features simply tell us what the product does or how it looks like. Don't make the mistake of confusing these two.

So when it comes down to email marketing, nothing is more effective than putting yourself in your customers' shoes. Always emphasize the benefits of your product or service to them. Not only will it increase your profit, it will also make it easier for them to believe that you're out there to help them. More than money-making, being passionate about your customers is what ecommerce is all about.