"While I am not a big fan of the exotic Chinoiserie/South Asian look, which is what they specialize in, I was able to find furniture among their diverse inventory that fit well with my existing Crate & Barrel "modern American" furniture...They were also able to quickly source a matching piece from their warehouse that wasn't exhibited on the floor by showing me their comprehensive catalog. I really appreciated that."
 
I seriously believe that the first best information you can give as a furniture dealer is your catalog (always publish only what's in stock), and the next is your website. Whatever furniture you have in your store will always be perceived as display, but you should take the time to let them know that you have more in your inventory than what they see.