"...There are a lot of reviews of this book out already and for good reason. Companies see the growing value of content marketing but don’t have the expertise in execution. This is one of those books destined to get dog eared, marked up and put to good use...

“Content Rules by Ann Handley and C.C. Chapman is THE handbook on how to rock at content marketing. This book is rich with proven, practical advice on how to advance your business from two people who KNOW content.”

Marie P. (Ed) of Getonlinetexas.com says...
The tactics described here from the book are awesome, especially for someone who loves to write or manage content like I do. Content and marketing go hand in hand. If your product is your content, then you should know how to market it. If you are selling another product or service, then you should know how to leverage content to your marketing advantage. It's even more interesting that in the Internet age, content producers are creating the rules instead of abiding from people who have been there and done that.

From Top Rank Blog