"...But the reality is skiers will drive 4-5 hours for a weekend of skiing when it snows on their city, even if the mountain hasn’t gotten any new snow in days or even weeks. And then typically in March, when the mountains are getting the best snow ever, and spring is coming to New York and Boston, hardly anyone heads north to go skiing.

It makes no sense. And it’s not just skiers whose buying seems illogical.

Most people avoid buying stocks when the market is at rock bottom and prices are dirt cheap. Then after prices start to soar, the majority of people go buy crazy. Which as I’m sure you know is backwards..."

Charlie, we went to Salida, CO even though they said the season was so dry and they haven't got much snow in the entire winter. Consumer-wise, I think some of the main reasons why people still "buy" even though it's not logical at a certain point are:

1. It's habitual.
2. They don't do a lot of in-depth research.
3. They would rather "experience" the product or service before the season ends.

In our case, we had a really dry Friday. Sunny, no snow falling in sight. Then the next day, we just had the most abundant snow shower that lasted the entire day. So it was worth the trip.

From Charlie Cook's Marketing for Success Blog